Posts Tagged ‘Poor Economy’

Volkswagen U.S. Market Assessment

December 26th, 2009
Volkswagen North America is projecting tripling its sales in the United States (U.S.) market over the next five to eight years. This ambitious plan is the brainchild of the newly installed CEO Stefan Jacoby, who already made major waves by deciding to move Volkswagen North American headquarters away from the “Motor City” in state of Michigan to the more business friendly state of Virginia. With sales numbers already off pace for previous years is Volkswagens (VW) projected growth feasible, and if so what can VW do to reach this goal (Robinson, 2009, pp. 11-1)Moving the company is a smart business move, many automotive and other businesses have had to leave Michigan for a number of reasons. Michigan’s poor economy is a major one; but attracting educated and skilled staff is another. M read more

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The Popularity of Online Automotive Ads

October 17th, 2009
As the automotive industry continues to struggle in a poor economy, manufacturers’ and dealers’ have made significant cuts to their advertising budgets. These companies who were once upon a time some of North America’s leaders in terms of marketing expenditures, are now looking to reduce this high expense in search of lower cost means that can produce similar returns on investment. In addition today’s new car sales have become so poor that a greater emphasis has been placed on their pre-owned inventory. Used cars and used trucks today offer many of the advantages of buying new and are a much more affordable option. For consumers trying to buy a used car or used truck the difficulty comes in finding one that meets their specific needs. Unlike a new car purchase, with a used car you read more

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The Popularity of Online Automotive Ads

September 10th, 2009
As the automotive industry continues to struggle in a poor economy, manufacturers’ and dealers’ have made significant cuts to their advertising budgets. These companies who were once upon a time some of North America’s leaders in terms of marketing expenditures, are now looking to reduce this high expense in search of lower cost means that can produce similar returns on investment. In addition today’s new car sales have become so poor that a greater emphasis has been placed on their pre-owned inventory. Used cars and used trucks today offer many of the advantages of buying new and are a much more affordable option. For consumers trying to buy a used car or used truck the difficulty comes in finding one that meets their specific needs. Unlike a new car purchase, with a used car you read more

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