Posts Tagged ‘Design Chief’

The new Volkswagen Golf unveiled

December 24th, 2009
Volkswagen is unveiling its most important automotive secret of the year: the new Golf. The car – Europe’s most successful with more than 26 million sold – was improved in all areas. “This sixth generation of Golf cars will completely redefine the quality and comfort level of its class over broad categories, offering more customer value than ever before”, says Prof. Dr. Martin Winterkorn, Chairman of the Board at Volkswagen AG. The European market launch of the new Golf will begin in October; following in succession will be Africa, Asia, Australia and North America. The entry price for the German market is around 16,500 Euros.Innovative power – the Golf democratizes progressThe clear and powerful design of the new Golf is showing the entire brand the way to the future. read more

Mazda Design Chief Franz Von Holzhausen Talks on Design, Style

December 19th, 2009
AutoblogGreen writers recently got the chance to hear the Chief of Mazda’s US design team, Franz von Holzhausen, give an insight into the style and design culture at Mazda. Though the name sounds like a European stylist, Holzhausen was born in Simsbury, Connecticut and is now based in California.He reveals that specific models and concepts at Mazda are taken from nature with designs that are more likely flowing and organic than the blocky shapes seen in most production cars today. But in his designs, Mazda’s persistent “Zoom, Zoom” philosophy, as always, will continue to play a big role in the designs of future automobiles. More RWD and AWD models will be coming in the lineup, and there will also be a departure from its current range, plus greater highlights on inte read more