Posts Tagged ‘American Headquarters’

Volkswagen U.S. Market Assessment

December 26th, 2009
Volkswagen North America is projecting tripling its sales in the United States (U.S.) market over the next five to eight years. This ambitious plan is the brainchild of the newly installed CEO Stefan Jacoby, who already made major waves by deciding to move Volkswagen North American headquarters away from the “Motor City” in state of Michigan to the more business friendly state of Virginia. With sales numbers already off pace for previous years is Volkswagens (VW) projected growth feasible, and if so what can VW do to reach this goal (Robinson, 2009, pp. 11-1)Moving the company is a smart business move, many automotive and other businesses have had to leave Michigan for a number of reasons. Michigan’s poor economy is a major one; but attracting educated and skilled staff is another. M read more