Archive for October, 2009

Kelley Blue Book Lists Vehicles With Best Interior Styling

October 21st, 2009
Today, unlike before, consumers are keener on the appearance of the vehicles they buy. The style and gadgetry that a vehicle offer now play an important part as much as what’s under the hood, such that car parts like Honda car accessories are now receiving more attention from both consumers and automakers.Just recently influential auto resource Kelley Blue Book and its marketing research team have listed the brands with the best interior styling according to the results of its consumer automotive perceptions study. Results showed that Toyota brands have topped the rankings for four vehicle segments, with two of America’s Big Three taking a top spot as well as one German.For the luxury sedan category Lexus took the top spot, while Toyota took out the best non-luxury sedan, non-luxury SU read more

Automotive Auto Body Franchises Have a Lot of Potential!

October 21st, 2009
Choosing to invest in a franchise is a great choice if you wish to be a business owner. Franchises have a better chance of success than independently started businesses. Once you have made the decision to become a franchisee, you need to figure out what type of franchise you would like to open. With the economy not doing so great you need to choose wisely. You want to choose a franchise business that has a good shot at success from the start. Automotive auto body franchises have a lot of potential; find out why.Let’s start by looking at a few facts! There were 220 million vehicles on U.S. roads in 2003, and that has been growing steadily at approximately 5% per year. So, by using that information we can project that there will be more than 275 million vehicles on the road in 2008. Wi read more

Consumer Perception: The Rise Of Market Research In The Automotive Industry

October 19th, 2009
Knowing your target market can be a company’s key to success in modern business. Niche marketing, particularly with the availability of much more targeted advertisement using television commercials and online ads, is growing in popularity because of its high-yielding results.With car companies putting out commercials and ads specifically targeting groups of consumers, like women, young people, parents with small children, and even successful CEOs, does anyone wonder wherethey’re getting their information? The answer: market research firms. The business of capturing information about segments of the consumer population has become a business in and of itself – and a big one at that.For example, let’s start looking back at 2005 when Harris Interactive – the 15th read more

The Popularity of Online Automotive Ads

October 17th, 2009
As the automotive industry continues to struggle in a poor economy, manufacturers’ and dealers’ have made significant cuts to their advertising budgets. These companies who were once upon a time some of North America’s leaders in terms of marketing expenditures, are now looking to reduce this high expense in search of lower cost means that can produce similar returns on investment. In addition today’s new car sales have become so poor that a greater emphasis has been placed on their pre-owned inventory. Used cars and used trucks today offer many of the advantages of buying new and are a much more affordable option. For consumers trying to buy a used car or used truck the difficulty comes in finding one that meets their specific needs. Unlike a new car purchase, with a used car you read more

Winners of World Automotive Design Competition Announced

October 17th, 2009
The design field in the auto industry recently has been given a hand by Autodesk, a leading software and service company for the manufacturing, infrastructure, building, media and entertainment, and wireless data services fields. The said company has organized the World Automotive Design Competition (WADC) in an effort to give the automotive industry a source of new automotive design talent.It is the fifth time that the company has sponsored a competition geared towards the promotion of automotive design among students. The competition serves the automotive industry just like what a BBK cold air intake performs so that it improves the performance of a vehicle. In the same sense, the competition increases the potential of the automotive industry.The said competition is aimed to instill in t read more

Shade Tree Automotive Diagnostics And Care – Part III – Smell No Evil

October 17th, 2009
Learning a little more about how to better care for your vehicles is a good idea for any number of reasons. It allows you to know if an unscrupulous mechanic is attempting to gouge you on your repairs – and that will save you money. It can prevent you from making unnecessary repairs – and that will save you money. It can help you locate a problem and fix it early, thus saving more money – sometimes a whole lot of money. It allows you to be more independent in an era where people are entirely too dependent on others to survive.We need to get started now, so that we have time to cover everything…It may sound strange that smelling your vehicle can be a useful maintenance activity, but believe me it is. And I’m not just talking about needing to buy one of those cu read more

How To Choose Window Tint That Will Protect Your Car Interior And Your Wallet

October 16th, 2009
If you live in a hot climate like the Southwest or in Florida, where I live, it is almost unheard of to own a vehicle without window tint. Actually, window tint is one of the best investments you can add to your vehicle to protect sun damage as well as keep out the heat and make you more comfortable.The window films that are offered today have come a long way from when they were first introduced. The old films would easily bubble and peel, creating an unsightly mess. Today, you cannot even tell that it is a film, the window tint looks like a part of the glass.The whole reason that window tint was invented in the first place was to protect interiors from sun damage and heat. It is easy to see how quickly the sun can damage and discolor things. If you have a room in your home that gets a lot read more